2020 Holiday Heap Lookbook
LOCATION Baltimore City / Baltimore, Maryland
SERVICES Creative Direction
PARTNERS Charm City Craft Mafia, Limonata Creative Consulting, Emma Weiss Photo, The Greenhouse Baltimore, Beck Stavely, Alexandra Graves, Hilary Huebeck
During the fall of 2020 the Charm City Craft Mafia chose to forego their yearly in-person Holiday Heap market due to Covid precautions for a safer virtual alternative. Reidy Creative was tasked with creative direction for a holiday lookbook highlighting the makers whose work would be available through their online platforms. We worked with Limonata Creative Consulting to catalog the work sent in, creating vignette groups. Limonata then led the team in styling the work, as well as bringing in outside props for the shoot. We worked with photographer Emma Weiss, directing photography and preparing images for best use in promotional materials. Our creative team also included Beck Stavely, Alexandra Graves, and Hilary Huebeck [who graciously let us use her home as our shoot location]. The Greenhouse Baltimore contributed florals for the shoot, and a delicious holiday cocktail was added by Lane Harlan of Angels Ate Lemons.
Featured Makers:
ABOUT THE PARTNER
The Charm City Craft Mafia is committed to supporting small creative businesses that creates several locally famous handmade marketplaces for creative entrepreneurs.
CCCM is a non-stock corporation comprising up to a dozen members who strive to provide networking, education, promotion, and sales opportunities to local artists. Their mission is to help foster the growth of the independent craft community in Baltimore, and to offer an alternative shopping experience to connect consumers to small businesses in the greater Baltimore region and beyond.
